01     who






Contact
simon@gravitas.studio
+45 24209741


I am Simon Theis Jensen, a Danish freelance creative & creative director based in London, United Kingdom. I have more than 8 years experience from London’s advertising industry and was at the age of 24 promoted to Head of Art, as one of the youngest in the UK. My work has been recognised by numerous awards from major creative competitions including D&AD, Cannes Lions and Graphis, among many others .

I have been a jury member for international award competitions such as Ad Stars Advertising Festival, appeared as a guest speaker for The European Commission, and acts as Mentor for new creative talents at the School of Communication Arts in London.

In 2016, I founded the communication studio Gravitas︎offering support and consultancy on branding, identity, campaigns and design for clients around the world. My clients includes H.M. UK Government, European Commission, Bedre Nætter and many more.



02     ethos




My experience of having been part of more than 10 agencies and have led as well as build two separate creative departments. I have become a firm believer in that; caring about who you work with and understanding who you communicate to, are two fundamental factors to any creative success.

I believe being better with the people we work with, is the key to doing better work. Building culture, leading by example and empowering an audience minded ethos creates for thriving and unified enviroment, where minds have the freedom to think and ideas are trusted to be shared. I believe this makes the way for a great creative department and successful agency.

Why would anyone care? In the ever-raging battle for attention, audiences no longer care what we’ve got to say. We have to earn audience attention and the right to communicate.

I have defined four simple principles that I believe shape the form of work which earns us the right to connect with audiences and makes for better and more effective communication.

Research Based, Audience Minded, Strategically Driven and Creatively Led.

With these principles I believe in doing whatever is right based on a great understanding of the problem and the audience. It’s just a matter of defining the right form for the right audience. By having a great understanding and believing that communication can manifest in any form. We can create purposeful communication that taps into relevant cultures making people care, engage, react and solve problems. If this a fully integrated campaign, a street installation, a book, a building, a logo, a Facebook ad. We should and must always create communications that is shaped by the problem and formed for the audience.



03     experience



Gravitas Studio / London, UK

Founder & Creative Director

Jan 2016 –


Gravitas is a creative communications studio based in London, United Kingdom. Research based, audience minded, strategically led and creative driven. With these principles and the understanding that communication can manifest in any form, we do whatever is right. Right for the problem, right for the audience. If this is a street installation, a book, a building, a logo, a facebook ad. The communication Gravitas provides is and always be shaped by the problem and formed for the audience.




The Network Hub / London, UK
Creative Director

Oct 2017 – April 2019

I helped initiate, launch and build The Network Hub as the first ever gorvernment funded communication service to provide bespoke communication support to european civil society organisations. With the aim to sustainably create positive social change in local communities across Europe.




ESCN / Brussels, Belgium
Creative Director

Jan 2016 – Sep 2017


I was leading the European Strategic Communications on creative consultancy to EU Member States. Engaging Member States on how to build civil society capacity and create positive social change through communications.




Breakthrough / London, UK
Head of Art

Oct 2014 – Dec 2015


I helped build up a 20+ strong creative department at Breakthrough from being a start up agency to become an award winning communications agency and production company, specialising in behavioural change and society building through communications inspiring positive social change.




CHI & Partners / London, UK
Conceptual Creative

Aug 2013 – Sep 2014


I brought together creativity, technology and data in new and exciting effective ways for Vuse, Argos and Lexus at CHI & Partners, today rebranded as The&Partnership. .




Freelance / London, UK
Conceptual Creative

Aug 2011 – Sep 2013


I travelled the land of advertising as a freelance creative. My journey covered agencies like; VCCP, BBH, Elvis, Imagination, Glue Isobar, Grey London, Havas, Wieden + Kennedy, Wunderman and many more. 




04     awards & honours



Judge / Bogota, Columbia
WINA 2019

World Independent Advertising Awards, is the academic response to a growing wave of independent multinational agencies and networks, seeking a space that truly represents them in a fair, autonomous and visible way.




Judge / Busan, South Korea
Ad Stars Advertising Festival 2019, 2018 & 2017

Asia's biggest global advertising awards based in Busan, South Korea.




Award / London, UK
Creative Review Annual 2017

The Creative Review Annual is one of the most respected and trusted awards for the creative industry. We celebrate the best creative work from the past year, those who create it and commission it.




Award / New York, USA
Graphis Logo Annual 9, 2017

Graphis is the compelling record of the world's most significant and influential works in Design, Advertising, and Photography. Since 1944, Graphis has presented the work of accomplished talent in the visual communications industry who have demonstrated exceptional excellence.



Award / New York, USA
Graphis Design Annual 2017

Silver award from Graphis Inc in the design Annual 2017 in the poster category.




Award / New York, USA
Graphis Poster Annual 2017

Merit award from Graphis Inc in the Poster Annual 2017 in Social & Political category..




Award / Cannes, France
Cannes Lions Bronze 2016

Bronze Cannes Design Lions in Brand Identity: Non-profit category. Cannes Lions is the global benchmark for effective creative marketing communications.




Award / London, UK
DADI, Best use of Social Media 2015

The DADIs are open internationally to all agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising excellence for the past 12 years.




Award / London, UK
Best Awards, Best Social Media Campaign 2014

Best Awards single-mindedly celebrate the people who are championing innovation and originality. Research suggests that clients are looking for agencies that aren’t afraid to step outside of the norm. Equally agencies are looking for clients who are prepared to invest in transformational ideas.




Award / London, UK
Best Awards, Best of the Best (Merit)

Best Awards single-mindedly celebrate the people who are championing innovation and originality. Research suggests that clients are looking for agencies that aren’t afraid to step outside of the norm. Equally agencies are looking for clients who are prepared to invest in transformational ideas.




Award / London, UK
CIPR, Best Intergrated Campaign 2014

CIPR awards. Excellence Awards - the leading international PR awards. PRide Awards - the leading regional PR awards.




Award / London, UK
DMA, Best use of Social for Brand Building 2013

Direct Marketing Association Awards. The home of the UK's thriving data and marketing industry. Rewardingly hard to win.




Award / London, UK
D&AD, Best New Blood 2012

Design and Art Direction is a British educational charity which exists to promote excellence in design and advertising. Widely considered one of the most prestigious and difficult-to-win awards in design and advertising.




...and many more
See all awards and honours here; Linkedin︎


Mark
creative director
london, uk.