Cadbury Creme Egg

A three month social media campaign for the delicious Cadbury Creme Eggs. Working alongside Fallon's ATL 'Have a Fling' positioning, our storytelling social media campaign was the first of its kind and we were recognised as the most successful FMCG brand on Facebook in 2013. Lifting sales of single eggs by 10.8%.

creative director
london, uk.