For flavoured spirit brand ODDKA, we set out to reawaken Britain’s reputation for eccentric invention with a facebook campaign, The Odd Invention Challenge. We partnered with the UK’s largest youth broadcast channel, SBTV, creating a stream of content featuring media mogul Jamal Edwards, inventor Colin Furze and rapper J2K. The activity generated over 30 pieces of coverage, including a Leader in The Times, 400k+ video views, over 500 competition entries and 30,000 new Facebook fans.

creative director
london, uk.